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Baxter of California

Baxter Facial Products at The Valet London

Seeking a bit of luxury and relaxation? Try our Baxter of California, hot towel treatment.

Ultimate shaving guide

The Ultimate Shaving Guide at The Valet London

Real Italian shave

Proraso Products at The Valet London

shave Tag

The Valet’s Ultimate Shaving Guide

The proper technique of shaving has become something of a lost art.

Today, the average male hasn’t a clue about the fine art of the traditional wet shave that their grandfathers and some of their fathers used to indulge in. Instead, they’re only accustomed to the cheap and disposable shaving products that multinational companies market and promote heavily in the media. I’m not sure how or why it happened, but the tradition of passing down the secrets of a clean shave, from father to son, seems to have stopped abruptly.

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