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Baxter of California

Baxter Facial Products at The Valet London

Seeking a bit of luxury and relaxation? Try our Baxter of California, hot towel treatment.

Ultimate shaving guide

The Ultimate Shaving Guide at The Valet London

Real Italian shave

Proraso Products at The Valet London


Become a member of The Valet, London

A membership with benefits that get you added value


Every treatment received or product purchased in-store will earn you one point for every £5.00 spent, which in turn qualifies for discounts and free upgrades once you reach 100 points or more. You will then be able to redeem these points in-store towards product purchases or alternatively choose to upgrade any hot towel treatment to the next service tier. Points are redeemable in increments of 100, 150, 200, 250 and 500 points at a time which cannot be carried over collectively unless specified through a promotion.


Becoming a member will also entitle you to attend our member only events held in-store several times throughout the year by invitation only. You will receive your very own stylish credit card size loyalty card, assigned with a unique member’s number, which is all you will need to quote every time you contact us. You’ll also receive our occasional e-newsletter via email. So don’t delay and miss out on building up your loyalty points, complete the form below to become a proud Valet member today.


Remember, if you are already a member of the Valet London, you’ll be clocking up loyalty points for every £5.00 you spend with us. So check your account occasionally for an upgrade or discount on that next haircut, treatment or product purchased from The Valet London.

  • Cash in#100pts
    • Redeem 100 points and in exchange;
    • pay for a Classic Signature and get a free upgrade to a Deluxe Signature

  • Cash in#150pts
    • Redeem 150 points and in exchange;
    • get a 20 % discount off any 60-minute full body treatment

  • Cash in#200pts
    • Redeem 200 points and in exchange;
    • pay for a Deluxe Shave and in exchange get a free Californian facial

  • Cash in#250pts
    • Redeem 250 points and in exchange;
    • receive a £30.00 discount off a Californian Signature Treatment

  • Cash in#500pts
    • Redeem 500 points and in exchange;
    • Receive a Deluxe Signature treatment free of charge

Membership Request Form

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