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Baxter of California

Baxter Facial Products at The Valet London

Seeking a bit of luxury and relaxation? Try our Baxter of California, hot towel treatment.

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The Ultimate Shaving Guide at The Valet London

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Proraso Products at The Valet London

Customer Health & Safety


Keeping our customers and team safe at the Valet London

Queue outside

How to access the Valet

Access to the Valet during the ‘Stay Alert’ period will be by appointment only. You will only be able to access the shop if you have made an appointment. Our doors will remain closed during the ‘Stay Alert’ period but a video ring bell will be on the front door for you to communicate with our front desk.


We suggest you either call the shop to make a booking over the telephone or use our online booking platform, or iOS App or Android App. Please refrain from turning up at the shop without an appointment.


Note that you will not be able to bring anyone with you to your appointment, unless they have an appointment booked at the same time. We suggest if you are driving to the salon that you remain in your car and call us when you have parked. This way we can call you when your chair is ready.

Hygiene, PPE & Masks

We will ask that you sanitise your hands on your arrival to the shop and when leaving. Hand sanitizer will be provided on a table when you enter the shop.


For those customers wishing to wear a face-covering whilst waiting for their appointment, this is absolutely fine and helps protect you and your fellow customers. We will obviously need to remove the face covering for beard treatments. If you don’t happen to have one when you arrive then we can provide a surgical mask on entry.


All our Barbers will be required to wear a face visor as per the Government COVID safety policy for close contact businesses.

Social Distance

Maintaining a safe distance

We ask that you maintain a 1-2 metre distance where possible after leaving the Barber chair. Whilst in your barbers chair your barber will refrain from facing you where possible for a period of no longer than 15 minutes. For the majority of the time you are in the chair your barber will be to the side and rear of you, facing forwards and will be wearing PPE for the duration of the service.


Other barber’s chairs will be positioned back-to-back at a safe distance of no less than 1 meter from your chair, where possible to do so. The waiting area is reduced down to two chairs with a distance of 2 metres between them. You will arrive at the shop at Zone A and will leave the shop at Zone B. Our front desk staff will direct you when you’re in the shop.

Contactless Payment

Safer payments

In the first month of opening, we will not be taking any cash payments. All payments will be via contactless card payment or alternatively you can make a payment with a gift card or by making a deposit through your online account.


In order to minimise traffic at the front desk, we will take your payment from you on arrival to the shop. This way you will be able to leave the shop without spending additional unnecessary time in the shop. Follow up appointments can be booked online or by calling the front desk. Our front desk staff may ask you at the time of taking payment when you arrive if you would like to book your next appointment.


Will I need a longer appointment than usual?

We have extended our appointment times by 10 minutes to allow for changeovers, but are encouraging all customers who think they may need longer than 30 minutes to book a for a re-style appointment as this will give the barber a 50-minute slot to properly manage your appointment. Please note that if we discover on arrival that your hair is so long that it may require a 50-minute slot then we may have to re-schedule your appointment, as we cannot run over with appointments due to the strict access policy in place.

Will my appointment be at the time I booked?

You should always check the text message that we send you the day before your appointment, as the time slot may change by 10 or 20 minutes due to the current logistics we have in place and how we will be managing the diary for the following day. In the event we need to alter your booking on the day of your appointment you will receive a telephone call followed by a text message.

Why cant I find the service that I want online?

Due to the safety zones guidance, we have had to reduce our service offering and as such all treatments that require close contact or the use of steam and applications of a product with our hands have been disabled for the time being. This is to prevent unnecessary aerosols and water droplets from occurring. This extends to facials, beard conditioning treatments and all hot towel services. We will also not be able to wash your hair during the interim, so please arrive at the salon with your hair washed and free of products. We hope that full services can resume within the coming weeks.

Will you be offering your usual beard treatments?

Due to the safety zones guidance, we have had to reduce our service offering and as such all treatments that require close contact or the use of steam and applications of a product with our hands have been disabled for the time being. This is to prevent unnecessary aerosols and water droplets from occurring. This extends to facials, beard conditioning treatments and all hot towel services. You will still be able to book a beard treatment but this will be limited to a dry cut and shape with scissors and clippers only. You should select Captain Valet for longer beards and the Lumberjack for shorter beards.

Will you still be supplying drinks?

Due to strict hygiene measures we have withdrawn hot beverages from our usual offering but will continue to supply cold drinks in disposable containers. Please note it will be your responsibility to safely dispose of the empty bottle or can.

Will I need to wear a face covering or mask?

No. From 24th July 2020 the UK Government are encouraging us ‘…to wear a face covering in other enclosed public spaces where social distancing may be difficult and where you come into contact with people you do not normally meet.’ Details of the new guidance can be found here. However, they have made a number of exemptions to the new legislation which include ‘Nail, beauty, hair salons and barbers.’. If you wish to wear a face covering whilst waiting for your appointment, we will fully support your decision to do so.


Adapting our procedures to keep you safe

All our staff are trained in implementing the latest UK Government guidelines for businesses offering close contact services.


We trust that you’ll appreciate these adjustments are only temporary so we can provide a ‘COVID secure’ environment for you. The more we all co-operate to ‘Stay Alert’, the quicker we will hopefully be able to resume our normal lives. Our COVID-safe practices will be as follows:

  • All clients will be required to book an appointment online or by calling the salon.
  • No ‘walk-ins’ will be permitted as the shop will be secured for customers with appointments.
  • If you arrive at the shop without an appointment, you will be able to ring a video doorbell where we will book your appointment with you whilst you are at the door. Please do not expect access or for us to open the door, as this will not be possible.
  • You will be permitted access to the shop as soon as your chair is ready or if we have space available in our waiting area, provided this does not exceed the total waiting number of 2 clients at any one time. In the event we are not quite ready to let you in, we will call you as soon as we are. Please note we will have outside seating spaced 2 metres apart and with the good weather, this should not prove too much of an inconvenience.
  • All clients will be expected to use the provided hand sanitiser on arrival to the shop.
  • Any clients displaying a cough or cold-like symptoms will be refused entry.
  • Clients will not be permitted access with friends or other family members, unless they also have an appointment with us.
  • Clients will not be permitted to eat or drink on the premises.
  • All payments should be made by contactless or through your online booking account. Contactless payments will be taken before your appointment whilst you are waiting for your chair to become available so that we can minimise and properly control the flow of customers.
  • Staff to wear surgical gloves during all facial treatments, including hot towel treatments where permitted and face visors at all times.
  • Clients will be offered a surgical mask for their piece of mind, but under the guideline are not required to wear one.
  • Cold beverage in disposable containers will be provided where clients will be responsible for properly dispose of. All hot beverages have been temporarily suspended.
  • Staff will wear face visors for all treatments.
  • Staff will wear surgical gloves for beard trimming services.
  • Towels and gowns will be washed on a high heat and changed throughout the day.
  • Disposable gowns will be provided under the usual top gown.
  • Regular and thorough cleaning of the salon using an anti-bacterial spray, with particular attention to areas of multiple contact, such as door handles, handrails, toilet flushes, taps, credit card machine etc.
  • Barber stations and chairs to be cleaned with anti-bacterial spray during each changeover.
  • All equipment, such as clippers, combs and scissors will be sanitised on each client changeover.
  • Complimentary hot beverages will be temporarily withdrawn from our service offering, but cold beverage will be offered in disposable containers (client will be responsible for disposing of such items.
  • The removal of newspapers and magazines from within the salon.
  • All staff will work to the highest hygiene standards and follow Government and NHS guidelines.
  • There will be a dedicated space for over 70s, and people with underlying health conditions.
  • Waiting areas will be limited to a maximum of two people at any one time.
  • The salon will only be accessible for people with an appointment.
  • Services that include facial steam will be temporarily removed from our service offering until further notice.
  • Shifts will be rotated in order to minimise the number of staff members on the premises.
  • We will operate shorter weeks in the first month of opening.

As a family business that’s been supplying the professional hair and beauty industry for over 11 years, we will be doing all we can to maintain our service to you throughout this unprecedented period of uncertainty.


However, the well-being of both our customers and our team is our biggest priority. We are closely following the advice of Public Health England and the World Health Organisation in order to bring you the most up-to-date information and advice, but most importantly, how that advice will impact our business, you the customer and the actions we can both take.


Bookmark this page – we’ll update it regularly with the latest advice. Further pages you may wish to bookmark are:

NHS Coronavirus Information & Advice

GOV.UK Coronavirus Information & Advice


What is coronavirus?

Coronavirus causes an illness known as COVID-19, which can affect a person’s lungs and airways.


What are the symptoms of coronavirus?

There are three main symptoms to look out for, according to the NHS. If you show either of these symptoms, you should stay at home. These are:

  • High temperature
  • New, persistent cough
  • Loss of sense of smell and/or taste


When should I stay home and for how long?

If you experience either of the symptoms above, the current advice from the NHS is to self-isolate for the next 7 days. If you live with someone who has symptoms but you’ve not yet started to show them, you should self-isolate for 14 days from when the first person started having symptoms. If you develop symptoms in those 14 days then you should stay home for 7 days from the first day of your own symptoms.


Advice develops as we gain a better understanding of the virus. For the most up to date advice on staying at home visit the NHS self-isolation advice page. If you do show symptoms it’s important to protect others. Do not go to your GP, pharmacy or hospital and stay at home. If you feel you cannot cope with your symptoms at home, call 111 for the NHS Coronavirus Service and they will advise what to do next.


Rest assured you’re in the rights hands with a Covid-aware team of Master Barbers and Colour experts


Barber Mags

Master Barber & Colour Expert

With over 25 years in the trade, Mags enjoys working on Restyles.


Barber Sam

Master Barber

Boasting a massive portfolio of Retro cuts, Sam's portfolio keeps growing.


Barber Jo


Specialising in short and long hair restyles.


Barber George


Specialising in short and long hair restyles.

Pricing for Hair & Beard Styling